This image illustrates a bar chart that talks about the daily newspaper readership in 1978, 1991, 2001 and 2009, in percentage form. Overall, there has been a significant decrease in daily newspaper readership from over 71% in 1978 to approximately 41 percent in 2009. There is a constant decrease of 10 percent from each of the aforementioned years to the next. This is probably as a result of the advancement of technology over the years.